[email protected]
Benguerir, Morocco
Better Together
SHB
Brand statement
Société Hôtelière de Benguérir (SHB) is a subsidiary of UM6P, focused
on hotel development, asset management and hotel management. Acting as both owner
and operator, SHB partners with global brands like Hilton and Marriott to deliver
high-impact, locally anchored hospitality projects.
Société Hôtelière de Benguérir
Connection to OCP
Our Story
Founded in 2022 as a 100% subsidiary of UM6P, SHB was created to
manage and develop the university's hotel and para-hotel assets, whether commercial
or institutional. Born within the OCP ecosystem, SHB quickly established itself as a
key player in institutional hospitality, building flexible partnerships with
international operators and ensuring the highest standards of excellence.
Properties & Excelence
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Our Properties and Developments
SHB owns and develops a diverse portfolio of hotel and para-hotel
assets serving both commercial and institutional purposes. Our portfolio
includes world-renowned brands such as The Ritz-Carlton and properties by
Hilton, a testament to our ability to align with the highest international
standards. Each property blends Moroccan heritage with global excellence,
creating exceptional destinations that stand out in the market.
Properties & Excelence
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PROJECTS
Our Operational Excelence
Beyond ownership, SHB delivers operational excelence through
hotel management and strategic partnerships. Our
expertise covers guest experience, service quality, revenue optimization, and
talent development.
